Foresight is exciting…

At LASA it’s our job to keep in touch with new things coming on stream… whether that’s technology, societal change, economic upheaval or the famous butterfly effect.  We really enjoy scanning and discovering what is new and sharing it.

One of the many thousands of technological developments which caught our attention, and caused great excitement, was (and is) 3-D printing. It is a field which is exploding – pun intended – with possibilities and challenges.

Back in 2011 our CEO Tricia Lustig, was writing a book* to explain the practical, strategic and commercial benefits of Foresight in any organisation. Foresight is not an off-on tool; it’s not something an organisation brings in from outside for a specific purpose. Foresight is an attitude that’s nurtured within an organisation: in the jargon it’s an organisational competence.

To get this message across, Tricia and her co-authors decided to take the unusual step of splitting the book in two; one half would be a toolbox containing numerous techniques, methods, models to enable Foresight to be introduced into an organisation.

The other half would be a narrative of what it looks like “on the ground” when Foresight is introduced and encouraged in a business. The result was the fictional tale of FutureParts, an automotive parts business facing up to the unpalatable truth of being sidelined and going out of business, as it settled complacently into the comforts of success up till then.

The example Tricia and her co-authors chose, back in 2011, to epitomise the need for Foresight, was 3-D printing.

Follow this link for a brief overview of where 3-D printing is now – and pay attention to the section on Ford Motor company:

At the beginning, we said we enjoy keeping in touch with what’s new. What we try to get across to everyone when we talk about Foresight is that it is not just a strategic or commercial necessity; it is also truly great fun.

Foresight is exciting. It opens so many windows on so many opportunities. It opens the mind beyond the mundane. It becomes a natural, optimistic way of engaging with the world. It creates connections – human, virtual, technological, philosophical, and intellectual – which did not exist before.

Foresight expands the universe we live in; it helps us see what the future might look like, so we can prepare ourselves for possible changes down the line.

This is not just self-preservation; it’s not defensive. It’s welcoming opportunities for growth and renewal with open arms; it is energising.

Beware: Foresight can become addictive.


*The book was published in early 2012 as “Here be Dragons: navigating an uncertain world”

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